Novika Candra Astuti, S.T., M.S.M., Ph.D.
Kelompok Keahlian
Sekolah / Fakultas
Jabatan Fungsional
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Pendidikan
- The Role of Digital Marketing Capabilities, Entrepreneurial Orientation, Self-Efficacy, and Contextual Ambidexterity in Driving Digital Transformation and SME Performance: A Comparative Study of Malaysia and Indonesia (2025)
- Exploring Digitalization and Internationalization Strategies in Family Businesses: A Focus on Growth and ESG in Indonesia (2025)
- Navigating global markets: The role of digital technologies in Indonesian creative SMEs (2025)
- Technology readiness and E-commerce adoption among entrepreneurs of SMEs in Bandung city, Indonesia (2014)
- The development of executive MBA program at institut teknologi bandung, Indonesia (2013)
- Consumer innovativeness model of Indonesian young consumers in relation with electronic products adoption (2012)
KK Strategi Bisnis dan Pemasaran
Annisa Rahmani QastharinAtik AprianingsihFitri ApriliantyGallang Perdhana DalimuntheHarimukti WandeboriIra FachiraMia Tantri Diah IndrianiMuhammad Fakhrul Rozi AshadiMustika SufiatiNila Armelia WindasariNovika Candra AstutiNurrani KusumawatiPrawira Fajarindra Belgiawan