Gowes Game is a series event in grand launching of Gowes Ganesha program which is a movement to invite ITB students to use campus bicycles. "At least once a week, ITB student should go cycling to campus," said Jeffry Giranza (Geology Engineering 2010) as president of KM ITB 2014/2015. This event was held after soft launching of Gowes Ganesha in November 2014 ago.

In Gowes Game, participants used their bicycle to go to six posts in Bandung. Monument of Perjuangan, Cibeunying Park, Music Park, Traffic Park, Jomblo Park, and Museum of Asian-African Conference were the places that became the posts. "Each participant had given some words or sentences as the clues to go to the next posts and many of them had been misguided because they can't solve the clues," said Ferosa Arsadita (Meteorology 2011) as the representation of KM-ITB.

Each team consisted of four persons who had to find stickers contained scrabble letters to arrange correct words at the end of the game in the determined posts. Besides arranging scrabble letters, each team also competed in posting photos through instagram themed "Trash Pick Movement" and "Let's Go Cycling".  Team who succeeded to collect the highest point will be rewarded grand prize of four bicycles units. "In addition, there were many prizes that was cycling equipment for the team with the most favorite and unique photos in instagram," said Ferosa.

By presenting this event, it was hoped to grab sympathy of students and community in Bandung to further reduce the use of motor vehicle and change into use bicycle or public transportation. It was related in responding to environment issues that was the increasing of carbon dioxide emission in the Earth. "Besides, Gowes Game also hoped to make students get to know public places in Bandung also to commemorate National Day of Waste Care," lid Jeffry.