Scale Up Start Up Business, Revealing the Strategy to Start Up Development

By Silvi Absharina Ainun Fahrizah

Editor Silvi Absharina Ainun Fahrizah

BANDUNG, itb.ac.id – Economic growth in Indonesia reached more than 5% in 2016. This is the fastest and biggest compared to many countries in Europe. Among the factors that support the growth are start up and e-commerce rising in the current growth of digital business platform in Indonesia. In order to assist start up in developing their business, Career Service SBM ITB in cooperation with Keluarga Mahasiswa Manajemen (KMM) ITB or the Family of Management Students held a talk show titled “Scale Up Start Up Business” on Saturday (7/10/17) at Auditorium SBM ITB.

Keynote speakers during the talk show are Sigit Aryo Tejo as the Head of Micro Business at modalku.com, Ken Ratri Iswari as the founder of Geek Hunter, and Muhammad Sofjan as a researcher and lecture staff at Ministry of Finance and Ministry of Trade of Indonesia. Coming from three different occupational backgrounds, they shared ways to develop start up, particular strategy, and challenges from many points of view.

Muhammad Sofjan as an active researcher at Ministry of Finance and Ministry of Trade explained the great opportunity in starting or developing start up, considering the currently loose regulation regarding start up from the government. “There is of course a plan from the government to create regulation for digital business. However, there is no official regulation that binds start up yet, unlike what is applied to export and import business. This is a great opportunity that businesses need to exploit to develop without limit.” Said M.Sofjan.

Unlike M. Sofjan, Ken Ratri as a pioneer in digital recruitment agency said that the most difficult thing in building a start up is finding the suitable co-founder and making the SOP (Standard Operating Procedure). “Looking for co-founder is quite challenging. We have to find someone with similar vision and mission as well as high amount of grit because that person will have a huge part in every decision in the start up.” Said Ken Ratri Iswari who is an alumnus of SBM ITB.

Sigit Arjo Tejo who practices financial technology appealed to start up founders to make note of every transaction, both income and expenditure. “It would be even better to use digital platform for transactions. Because if every transaction is conducted online, it would be easier for start up to track and to explain to investors.” Said Sigit.