ITB Students Became The First Winner of International Business Competition

By Teguh Yassi Akasyah

Editor Teguh Yassi Akasyah

BANDUNG, itb.ac.id - Again, the students of SBM ITB successfully became the winner of business competition in international level which was organized by The Unilever Global Company. The members of the team were  Wishnu Aryo Setio (Management ITB 2012), Nasha Pinasthikam (Management ITB 2012), and Pundarika Lestari (Advertising UI 2012). They represented Unilever Indonesia for The Unilever Future Leaders' League Global 2014. They succeeded in gaining the title "World Champion" or the first winner of that event, followed by The Singapore Team as the first runner-up and the Colombia team as the second runner-up. The competition was held on Tuesday to Friday (11-03/14/14) in Four Acres, Singapore.

"We are the three of 40000 students that joined this event, and succeeded to get a title as World Champion or the first winner of this event," said Wisnu. The Indonesian team has an idea for a new hair care products of Unilever, named TREsemme. They designed a TRESemme Style Protector as a protective hair style that will be applied to the product. As the winner, the Indonesian team were entitled to a training session on career exclusively from Unilever Global senior employees during the year, the newest notebooks, and they also got a money worth $5000. In addition to the World Champion title, the Indonesian team also won The Cool Pick Award as a team with the best introductory video.

At the beginning, the three students follow the Unilever Future Leaders' League Indonesia in 2013 at the national level to be the representatives of Indonesia in the prestigious-world event. The national competition were followed by the top 30 Indonesian students selected as the finalists and it was held in the Learning Center at Megamendung Unilever, Bogor in November 2013 ago. In the event, the three students won the title as Individual Winners of the Unilever Future Leaders' League Indonesia in 2013 and managed to be a representative of Unilever Indonesia to the international arena.

The Unilever Future Leaders' League Global 2014 was a business competition organized by Unilever Global in order to create the future leaders with the global standard by focusing on the case of applicable workmanship, and teaches leadership in business career. "As a student of SBM ITB, we strongly hope that the other SBM ITB students can follow the event annually," added Wishnu.