The lecture was opened with a discussion on media as one indicator of economic condition in a certain country. Rahmat said that the higher the economy of a country, the higher will the income of the people be which will cause the higher consumption by the people. Media can serve as intermediary between companies and consumers so that companies can promote their products to consumers.

Media also serves as a platform to work. With the internet as an intermediary, everyone gets the stall to sell their products. Trading transaction can even take place in social media such as Instagram and Facebook.

Rahmat also said that media can help realize someone’s dream to become an entrepreneur by showing inspiring stories from big fish entrepreneurs in Indonesia. Recognizing the characteristic of utilized media is a must. For example, in online shop business, the appropriate media would be the one that can display the photos, descriptions, and prices of the products, such as Instagram and Facebook. Meanwhile, in film creative industry, the most appropriate media would be television or Youtube. “Hence we have to know which media to use and how we use it,” asserted Rahmat. The lecture was concluded with Q&A session and presentation about the readiness of PT Netmediatama in the competition between media entrepreneurs in Indonesia.

Reporter: Zoealya Nabilla Zafra (Faculty of Industrial Technology 2016)
ITB Journalist Apprentice 2017
Image source: author’s documentation