“Understanding the art of business management is like studying for a kindergarten test. We use kindergarten-level knowledge instead of elementary-level ones to solve its matters,” Yanty Melianti, the founder and CEO of Magfood Inovasi Pangan, explained during her lecture in the Studium Generale class on Wednesday (13/04/2022).

In the hopes of familiarizing students with the business sector through her presentation “Starting Your Own Business”, Yanty remarked that starting a business is not something that can be done overnight; all begins as micro-businesses that have assets lower than Rp 50 million.

Entrepreneurs must be bold in debunking the existing myths revolving around business management, such as the idea that all businesses need a large amount of capital or that the majority are successful due to being a product of family inheritance. All efforts to reach entrepreneurial success are not simply accomplished with speculations and gambling; it requires meticulous planning to achieve and maintain its fruition. Therefore, a business can thrive not because of luck or chance, but because it is based on the studied calculated risk.

To begin a career as an entrepreneur, exploring one's inner entrepreneurial spirit can encourage them to seek knowledge and delve into the business world.

Several traits that must be kept in mind to study business are being dynamic, self-knowing, humble, and eager to learn. From there, each person has the potential to be an agent and creator of change with an anti-establishment view of the world. In studying business, the SWOT analysis can be used as a tool to identify the type of business suitable for real-life implementation.

According to Yanty, each business has its prospect. Occasionally, it takes skills to analyze cases on a broader horizon to spot the available opportunities.

Reporter: Kevin Agriva Ginting (Geodesy and Geomatics Engineering, 2020)
Translator: Ruth Nathania (Environmental Engineering, 2019)