Metaverse is a 3D virtual world created with augmented and virtual reality technologies, where users can experience life inside cyberspace. This phenomenon not only attracts investors but also entrepreneurs who view its development as a new business opportunity. Moreover, the metaverse can drive the creation of new business models and non-gaming activities in games; companies will be able to monetize these activities.

The Head Committee of 2022 ICMEM, Kurnia Fajar, elaborated that the event was filled with discussions about the relevant business and management topics, ranging from the 4.0 industry, the latest metaverse industry, blockchain games, data analysis, to sustainability issues. Besides, two other events–SICA (Swiss Innovation Challenge Indonesia) and IGC (International Graduate Colloquium)–were held concurrently. IGC was specially planned for postgraduate students to present and discuss their ongoing research, such as the developments of conceptual models, empirical findings, and more.

The 2022 ICMEM began with a welcoming speech by the ITB Rector Prof. Reini Wirahadikusumah. It also invited Indonesia’s Minister of Tourism and Creative Economy Sandiaga Uno and Dean of ITB SBM Prof. Dr. Ir. Jaka Sembiring, M.Eng.

“The 2022 ICMEM will also have speakers from the country as well as abroad, such as the Professor and Director of Finance Programs Chair, Administrative Science Department Metropolitan College, Boston University, Prof. Irena Vodenska, who will share her discussions on the first day of the event,” Kurnia added.

Speakers for the second day are Daniel Surya (Executive Chairman WIR Group 2022), Dr. Ir. Hedi M. Idris, M.Sc. (Head of ICT Profession and Certifications Development Center of the Ministry of Communication and Informatics of the Republic of Indonesia), Alfred Boediman, Ph.D. (Adjunct Professor University of Chicago Booth School of Business), and Dr.Eng. Manahan Siallagan, S.Si, MT, M.Sc. (Director of Big Data and Business Analytics Laboratory of ITB SBM).

Several agendas that will be held at this year’s ICMEM are paper presentations and discussions as well as workshops led by Samsung. Other workshops taught the concept of gamification and writing, which were prepared by ITB SBM LEG (Laboratory of Educational Games) and Prof. Irwan Trinugroho (Financial Management Professor from Faculty of Economics and Business of Sebelas Maret University).

Reporter: SBM ITB Press
Translator: Ruth Nathania (Environmental Engineering, 2019)