Engineering Management Info Day: An Introduction to ITBÂ’s New Major

By Muhammad Fikri

Editor Muhammad Fikri

BANDUNG, itb.ac.id - A number of first-year students from Faculty of Industrial Engineering as well as high school students filled TVST A building for Engineering Management Info Day. Held on Saturday (21/04/12), Engineering Management Info Day is an event that is set to promote the Engineering Management major, a considerably new area of study in Indonesia. Prof. Dr. Ir. T.W. Ari Samadhi, head of Industrial Engineering and Engineering Management Program, and Mugi Harfianza, Head of Supporting System Department from PT Astra Otoparts Tbk, were present to introduce the new major. The first session is opened with a band performing Chrisye's evergreen love song, "Cintaku". Afterwards, Ari Samadhi explained the overview of the Engineering Management major, the purpose and the prospect for Engineering Management graduates. ITB is the first university in Southeast Asia that opened the Engineering Management major. In Engineering Management,  industrial engineering is combined with management.
Although at a glance Engineering Management seemed similar to Industrial Engineering, Ari pointed that the purposes of the two majors are different.
"The purpose of Engineering Management is to design a new, innovative system, while the purpose of Industrial Engineering is to increase the productivity of the system, the two should operate side by side." Mugi reiterated Ari's statement that Engineering Management is needed to balance the rapid technological progress and the increasingly aggressive competition on global scale. " We need more professionals who undersatnd the condition to design and manage an industry." He also stressed that creativity and innovation will be the key of an industry's success.

For the second session, Engineering Management students hosted a sharing session and discussion. One of the speakers is M. Alifa Farhan, winner of Nutrifood Leadership Award 2011. Intan Khalida, one of the participants from SMAN 8 Jakarta, said that the lively discussion satisfied his curiosity. Intan, who is very interested in engineering and management, said that now she understands the difference between the Engineering Management and Industrial Engineering majors and gets more interested in studying Engineering Management. "I'm very grateful that ITB opend the program," she said. Project Officer of Engineering Management Info Day, Adhitya Brian (Engineering Management 2010) hoped that Engineering Management is getting more known in ITB as well as in Indonesia. Aditya also hoped the event can help first year FIndustrial Engineering students to decide their major.