NBCC 2013 is an annual business case competition analysis in national level organized by the Student Association of Faculty of Economics and Business Management University of Padjadjaran. The competition began with the selection phase, in which the team consisting of 3 people was required to make paper on business strategy for a real business case. Then teams that pass the selection were  filtered back into 10 teams that competed in the final stage, where a team of ITB must compete with other teams from the University of Indonesia, Institute of Technologi Sepuluh November , Telkom Institute of Management, and the University of Padjadjaran, which indeed has mainly management course.
The Marvel Team from ITB was represented by Muhammad Alifa Farhan (Engineering Management 2010), Ariska Djajantie (Engineering Management 2010), and Felicia Tantiana (Industrial Engineering 2010). In the final stage, teams were required to present the case that has been done before. Afterwards, given real cases again to formulate new business strategies in just 4 hours. With the topic of state-owned enterprises, the cases presented were not far away from the case of Indonesian state-owned businesses, such as PT Pos Indonesia, PT Len Industri, and the Antara news agency.
Alifa says that the most interesting case of this competition is a case of PT Pos Indonesia. Currently, PT Pos Indonesia is venturing online business and develop business plazapos.com, an online marketplace that shaded PT Pos Indonesia. "We are challenged to create a business strategy that plazapos.com this into a profitable business," said Alifa.
The Marvel Team has succeed to gain jury's attention and collected the highest points won the overall championship. Competition jury at this time vary according to each case, which consists of a related company officials, academics, and practitioners expert online business, management, and digital media. By bagging the first prize in the case of PT Pos Indonesia and PT Len Industri, the team from ITB outperformed teams from other universities and won the singles champion at the NBCC 2013.