Nurhayati Subakat: Pharmacy ITB Alumni Success Give Halal Cosmetics Products
By Ninik Susadi Putri
Editor Ninik Susadi Putri
BANDUNG, itb.ac.id - Along with the development of the times, more and more human needs as well as diverse. Each individual human men and women have different needs each. For that, as an engineer create an innovation is a must. Innovation can be a solution to human problems. That's the underlying, one of the ITB alumni Nurhayati Subakat (Pharmacy 1971) to develop a halal cosmetics for Muslim women.
Nurhayati was ITB alumni were able to get out of their comfort zone to pursue a career as a businessman. Nurhayati cosmetic products used to merely offer home products door to door. However, due to the persistence and hard work Nurhayati successfully market its products to date into a flagship product for women, especially Muslim women. Businesses that already they do since 1985 was not without difficulty, "It was difficult because there anyway to label halal cosmetics, was suspected of selling religion. But clearly label halal idea that originally came from the boarding school," said Nurhayati as reported by one of the digital site. Husband of Subakat (Chemistry 1968) was successfully established PT Paragon Technology & Innovation (Wardah Cosmetics). Currently, PTI already has 2 factories located in Tangerang Cibodas and with 4,500 employees in Indonesia.
Women born in Padang Panjang, West Sumatra, began a career as a pharmacist at the General Hospital in Padang. Then, Nurhayati moved to Jakarta and worked as a quality control staff one of the cosmetic companies. "Initially after graduating pharmacy willing to make at home., But constrained the strategic and capital was also limited," said Nurhayati. In addition, the encouragement of his son who protest because her activity at work making reckless plunge into the world of business.
Starting from the relationship
"The gathering was important. Enterprises me more run relationship," said Nurhayati. Nurhayati initially met with friends from school and give ideas to sell Islamic products. 1985, Nurhayati have started cosmetics business but in year 5 fire accident claimed his pioneering effort. Had thought to close the business, Nurhayati not bear to see employees get layoff. However Nurhayati not remain silent, after receiving a loan from a supplier Nurhayati rebuild his business.
This halal businesses not an easy thing in marketing. Halal label carries quite difficult to gain the trust given cosmetic product was a home-based products. With hard work finally gradually gained the confidence of the consumers, especially for the Muslim hijab. Tested their mental make Nurhayati not afraid to face the rigors of competition. It comes with a kosher label, these products began to be taken into account by consumers proved to have received the award of a well-known department store in Indonesia.
Product marketing reach had already spread to various countries in Southeast Asia such as Malaysia. The growth of cosmetic products which increasingly sped make many CEOs who are curious about the world of cosmetic success tips Nurhayati products. "We chased the cosmetic company's CEO. They asked what makes Wardah be like this, then I am responsible for this because God's help," said Nurhayati. Innovations were constantly being developed today his company has been able to make the company's growth rate was never less than 60%. A success will be achieved when someone keeps trying to fight the fear and dare to be different with others. This was evidenced by the persistence Nurhayati the disaster-stricken despite his determination never ceases to help others.
Source: From various sources
Women born in Padang Panjang, West Sumatra, began a career as a pharmacist at the General Hospital in Padang. Then, Nurhayati moved to Jakarta and worked as a quality control staff one of the cosmetic companies. "Initially after graduating pharmacy willing to make at home., But constrained the strategic and capital was also limited," said Nurhayati. In addition, the encouragement of his son who protest because her activity at work making reckless plunge into the world of business.
Starting from the relationship
"The gathering was important. Enterprises me more run relationship," said Nurhayati. Nurhayati initially met with friends from school and give ideas to sell Islamic products. 1985, Nurhayati have started cosmetics business but in year 5 fire accident claimed his pioneering effort. Had thought to close the business, Nurhayati not bear to see employees get layoff. However Nurhayati not remain silent, after receiving a loan from a supplier Nurhayati rebuild his business.
This halal businesses not an easy thing in marketing. Halal label carries quite difficult to gain the trust given cosmetic product was a home-based products. With hard work finally gradually gained the confidence of the consumers, especially for the Muslim hijab. Tested their mental make Nurhayati not afraid to face the rigors of competition. It comes with a kosher label, these products began to be taken into account by consumers proved to have received the award of a well-known department store in Indonesia.
Product marketing reach had already spread to various countries in Southeast Asia such as Malaysia. The growth of cosmetic products which increasingly sped make many CEOs who are curious about the world of cosmetic success tips Nurhayati products. "We chased the cosmetic company's CEO. They asked what makes Wardah be like this, then I am responsible for this because God's help," said Nurhayati. Innovations were constantly being developed today his company has been able to make the company's growth rate was never less than 60%. A success will be achieved when someone keeps trying to fight the fear and dare to be different with others. This was evidenced by the persistence Nurhayati the disaster-stricken despite his determination never ceases to help others.
Source: From various sources
