ITB Students Championed National Marketing Plan Competition

June 27, 2019 - ( update : 27-06-2019 )

By Adi Permana

Editor Adi Permana

BANDUNG, itb.ac.id – A team of student from School of Business and Management (SBM) of ITB earned title of The Winner in Marketing Plan Frisian Flag Campus Challenge (FFCC) 2019. The team, named Cakaraka, consists of members Aldi Aldinar (Entrepreneurship 2017), Livia Rosti Fahriani (Entrepreneurship 2017), and Mahbub Afini Maulana (Management 2017).

Frisian Flag Campus Challenge is a national marketing competition organized by Frisian Flag Indonesia and raised a theme “How To Activate Your Friends To Drink Milk Everyday”. The competition aims to challenge students in making the best marketing strategy and its implementation to encourage young generation to drink milk on daily basis.

The competition started on January 2019 with several selection phases such as document, video marketing, interview, workshop and implementation of proposal. The implementation phase consists of two sessions which run for two weeks each.

Cakaraka successfully passed all phases and went to the final together with five other teams, three comes from ITB, one from UI, and one from UGM. They won the final during the awarding held in Jakarta on Monday (3/6/2019). For their achievement, they receive prize money and Golden Pass for Management Training from Frisian Flag Indonesia which valid after they graduate.

Cakaraka Team promote a concept #SekotakSusuAjaDulu in which they encourage youth to drink milk every day. It is important because milk is a source of energy that provides nutrition and gives power for us, especially active youths, in doing daily activities. The message is spread through social media such as Instagram to wider reach youth. This digital marketing concept is chosen because today’s generation is familiar with social media.

Mahbub Afini said that this is his first ever competition and he is grateful for the title they earned. He participated in the competition due to his friend’s persuasion and also his willingness to learn.

Mahbub said, FFCC is a competition where they are pushed to write proposal and implement it. “The biggest difficulties is to arrange the time for academic activities and the competition because it was held during final exams,” Mahbub Afini said.

Mahbub Afini reminds that we should arrange time between university and other activities such as competition, and it is better to participate in an event that we can excel.

Reporter: Deo Fernando (Entrepreneurship 2018)